Well Day -5 was certainly very interesting and full of surprises from Apple. First of all Apple confirmed that Steve Jobs will be the Keynote speaker. Although the PR story goes on to state that Steve won’t be doing all the work this year, and that “a team of Apple executives” will help him along. Well we can only guess who these guys are, usual crowd. The one question that will be on everyone’s mind is, why isn’t Steve doing the Keynote by himself? Is he just filling in the gaps between the VPs of all the different technologies presented? Is he still too ill to actually host a two-hour keynote by himself? Let’s hope not.
So Apple officially let the cat out yesterday. iCloud. So iCloud is actually going to happen. But what is it? What will it do? Did Apple invest billions of dollars in a new North Carolina data centre so that we can all just store our music and videos there? I don’t think so. I can’t possibly see Steve going on stage on Monday in Moscone West and saying “guess what? here’s Apple’s DropBox!”. No that is not Apple. Apple innovates rather than throw something together quickly. Also we are forgetting the most important aspect here. This is after all a Developers conference and not an iTunes/iPod Media Event. iCloud will have to do more than just storage and will have to have some relevance to developers.
On a final thought, yesterday Lodsys did actually file law suits against some high profile developers that use In-App purchasing in their Apps. Personally I think it very lame of Lodsys to go after these guys, when there is a very clear licensing agreement between Apple and Lodsys. This will certainly be a breaker for Lodsys. Apple is more than certainly going to back the devs up, and Lodsys will pay and will pay well!
There are already images of Moscone West getting decorated with the usual Apple logo, but as I am not in San Francisco for another 3 days, here’s one picture from last year’s event.